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Graphics mean success
Facebook graphics
The strategy followed on Facebook was mainly based in the creation of graphic content as a succesful way to repackage old stories and present them in a new, more attractive way. We used differet programs, such as Piktochart or Adobe Illustrator, and different designs to provide some variety to the Facebook page. Here are some examples:
Twitter graphics
Graphics on Twitter needed to be a) optimized for in-stream viewing and b) fast to produce. In order to meet this goal, we created templates for easy graphic creation and left them in Global's server for future reporters to use. The templates make rapid iteration of content easy, and they included both infographic templates and photo cards.
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